backbone project 001

ILLUMINATING THE RESILIENCE,
SACRIFICE, AND SPIRIT
OF REGIONAL AUSTRALIA.

Making an Impact
about

We’re two storytellers driven by purpose—on a mission to bring visibility, voice, and real change to the communities that keep Australia running.

We’re two storytellers driven by purpose—on a mission to bring visibility, voice, and real change to the communities that keep Australia running.

DOCUMENTARY SERIES

DOCUMENTARY SERIES

Raw, real, and unfiltered stories from regional Australia. A visual journey through the lives, struggles, and strength of our rural communities.

LIMITED EDITION BOOK

LIMITED EDITION BOOK

A premium coffee table photo essay—1,000 hand-numbered copies capturing the spirit and sacrifice of Australia’s backbone.

PHOTOGRAPHIC EXHIBITION

PHOTOGRAPHIC EXHIBITION

Immersive, emotional, and designed to connect. Touring exhibitions across the country to bring these stories to life and spark national conversation.

about

Every 10 days, one Australian farmer dies by suicide. Backbone is our mission to change that—one story, one voice, one community at a time.

Every 10 days, one Australian farmer dies by suicide. Backbone is our mission to change that—one story, one voice, one community at a time.

The Journey of Backbone

From the red dust of Weipa in Far North Queensland to the green hills of Tasmania, Backbone is a 4,427 km mission to shine a light on the resilience, sacrifice, and mental health challenges of Australia’s regional communities.

We’ll travel through some of the most remote and iconic landscapes in the country, sitting down with the people who feed, fuel, and build the backbone of our nation. These are the farmers, truck drivers, shearers, station hands, store owners, and first responders who are often out of sight and out of mind—but whose stories need to be heard.

Why It Matters

Suicide rates in regional areas are 60% higher than in our capital cities. One farmer dies by suicide every 10 days. Backbone isn’t just a documentary or a photo series—it’s a call to action. Our goal is to raise $500,000 for Farm Angels, providing direct support to those in crisis across rural Australia.

Through powerful imagery, video, and personal storytelling, we’re creating a national conversation that leads to real-world impact.

From Weipa to Tasmania

Over the course of this journey, we’ll document the true face of regional Australia across 4,427 km of dirt roads, small towns, and expansive paddocks. From drought to flood recovery, from isolation to connection, Backbone will chronicle not just hardship—but also hope, strength, and community spirit.

We’ll travel with the tools of our trade—cameras, film gear, and the desire to listen—capturing both intimate portraitsand candid lifestyle moments to tell these stories authentically and respectfully.

Project Details

  • Project Name: Backbone
  • Journey: Weipa, QLD to Tasmania
  • Total Distance: 4,427 km
  • Partners: Yeti, Humans of Agriculture, Fujifilm Australia
  • Primary Goal: Raise $500,000 for Farm Angels
  • Content Outputs: Photo book, documentary series, 1-of-1 editions, national exhibition

Project Management

Backbone is led by Glenn McKimmin, award-winning photographer and Fujifilm X-photographer, and Kyle Bullock, a marketing and content strategist with 17 years of experience in high-impact campaigns across brands like Red Bull, Sea-Doo, LDV, and Body Science.

Together, we’re committed to telling these stories with honesty, integrity, and purpose—amplifying the voices of regional Australia with every kilometre we travel.

View Our Pitch Deck

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Join us in bringing Backbone to life—whether through funding, collaboration, or sharing our mission, your support can drive real change.

FOLLOW US ON

Join us in bringing Backbone to life—whether through funding, collaboration, or sharing our mission, your support can drive real change.

FOLLOW US ON

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